177 0 obj <> endobj Kenyan Flower Industry 2020‑2024 9 reports; Flower Export, Agricultural Production, Cut Flower Production, Agricultural Area… 69 statistics; Flower Export, Flower … Today there are about 220 flower farms in Kenya, about 70 of them are located near Lake Naivasha. COVID-19 crashed demand Hopes for 2020 were high. FleuraMetz manager Ian McClellan discusses how the flowers from Kenya are sourced and processed in their 10,000 square meter facility. Reportlinker.com © Copyright 2020. Now, there are about 3,400 Based on the facts listed above, it is evident that the Kenya flower export industry is not only lucrative for the individual or institution, but also of great benefit to the people of Kenya. Floriculture as an industry began in the late 19th century in the United Kingdom, where flowers were grown on a large scale on the vast estates.The present day floral industry is a dynamic, global, fast-growing industry, which has achieved significant growth rates during the past few decades. 194 0 obj <>/Filter/FlateDecode/ID[<5B0E482F3CD64CD33589C98723AEE5F3><1F3BBBCBF9287A488E779AFA6D3C96E1>]/Index[177 30]/Info 176 0 R/Length 91/Prev 715143/Root 178 0 R/Size 207/Type/XRef/W[1 3 1]>>stream Union Fleurs and the Kenya Flower Council’s great efforts have contributed to the import duty exemption currently in place for Kenyan flowers exported to the European Union since 1 … Rely on our Market Intelligence platform to get the latest trends on the Flower Industry and anticipate the future of the sector. With Lithuania taking up the number 1 spot with its 5,079% gain in value. Kenya's flower industry rebounds as lockdowns ease By Omar Mohammed 7/21/2020. The Kenya Flower Council says the industry is already swimming in its ¾ sales boom of the annual Ksh 100 billion sector turnover as Valentine’s Day looms. ReportLinker simplifies how Analysts and Decision Makers get industry data for their business. This association is doing its best to support the Kenyan flower industry by reaching out to the government and all links in the supply chain. Please try again later, we are investigating the issue. Kenyan Flowers: A growing Market. In 2000, production area was an estimated 750 to 1,000 hectares with about 38 thousand tonnes of flowers being exported. Kenya is the lead exporter of rose cut flowers to the European Union (EU) with a market share of 38%. Kenya's flower industry shows budding improvement. Kenya makes up the greatest proportion, with 39 of the world’s 67 certified Fairtrade flower organisations. This is a highly fragmented industry, with the 50 biggest floral companies only making up 10% of the revenue. Search reports, statistics & slideshows on Agriculture. �?��c>y����4��'���~����ʯ�o��b�։}-+��WAY-/$^�����z�0��@�Z�!��p1�,4�^��V^T�5����2@��/}�U��G$ϋ��ު�N�dxa�&H�M���M�~��JY1%y�Y�}��� �V����N�X�8�]��V��t� �'"%^ ]�ft�,'�y SV. Kenya’s flower industry, the largest exporter of blooms to Europe, is staring at a “disaster” if disruptions caused by the coronavirus pandemic continue for just two months. Approximately 65% of exported flowers are sold through the Dutch Auctions, although direct sales are growing. The Kenyan flower industry has been spared decline thanks to a permanent Market Access Regulation between the EU and Kenya. Popular flowers, such as roses, carnations, and lilies, leaf cuttings, and decorative plants, are primarily exported by the country. The meeting was to deliberate on some of the challenges the flower industry faced in 2018 and what measures the industry could adopt in 2019 moving forward. About 80 percent of cut flowers … Despite the many challenges facing flower farms in Kenya, these estates continue to grow and produce world-class blossoms. On a global level it is the 3 rd. Kenya is the lead exporter of rose cut flowers to the European Union (EU) with a market share of about 38%. By continuing to use this site you consent to the use of cookies on your device as described in our Cookie Policy unless you have disabled them. The floral industry in the U.S. has a combined yearly revenue over $5 billion, which is spread across around 15,000 retail flower shops. The floral industry is one of the higher industries in many developing and underdeveloped countries. Kenya’s floriculture industry, represented by the Kenya Flower Council (KFC), currently produces 35% of all flowers sold in the European Union [1]. New types of cut flowers contributed massively to the flower industry. In 2004, the sector had already grown to 2,000 hectares. %%EOF One of our research specialists is preparing an answer. In second place was Ethiopia (up 324.5%), followed by Germany (up 120.7 %), India (up 94%) and Kenya (up 74.3%). The success of Kenya's flower industry is attributed largely to members' commitment to meet the highest quality requirements embodied in the Flower Council Flowers and Ornamentals Sustainability Standard (FOSS). In 2016, the volume of flower exports from Kenya was 133.658 tons, earning a total of Ksh 70.8 In other words, flower exports made up 1.1% of the national GDP. This is because most of the flower exports, especially red roses, are pre-ordered such that by … The horticultural sector of Flower Exporters in Kenya currently ranks as one of the economy’s fastest growing industries. Kenyan flower farms are sending home workers due to the economic effects of the novel coronavirus. According to Standard Digital , more than 1,000 seasonal workers from various flower farms in Naivasha have already been sent home, with a likelihood of their contracts being terminated altogether. 0 PHOTO: MARCO LONGARI/AFP/Getty Images Flower Production, Flower Sales, Flower Export, Pesticide Consumption…, Flower Export, Flower Import, Leafy Green Export, Leafy Green Import…, Flower Sales, Flower Production, Flower Export, Pesticide Consumption…, Flower Export, Flower Production, Agricultural Production, Pesticide Consumption…, Flower Sales, Cut Flower Production, Agricultural Area, Pesticide Consumption…, Flower Import, Flower Export, Flower Production, Flower Sales…, Flower Sales, Fertilizer Production, Agricultural Area, Fertilizer Sales…, Flower Import, Flower Export, Flower Sales, Leafy Green Export…, Flower Export, Agricultural Production, Cut Flower Production, Agricultural Area…, Flower Import, Flower Export, Leafy Green Import, Leafy Green Export…. Nothing brightens up a farm stand quite like a bucket of fresh bouquets for sale. Every year roughly 1,200 to 1,500 new flowers and plants are bred and cultivated by growers. Sian Roses Group Thank you for contacting Reportlinker.com ! The living wage study for the rural Kenya was published in October 2016 and validation sessions were held with relevant stakeholders from the flower industry and beyond. 1. Kenya’s flower industry is turning out to be the hardest hit sector by the COVID-19 pandemic, seeing that most farms are beginning to send home their employees as a result of reduced business. Demand for locally-grown cut flowers is growing, and the local cut flower industry is growing right alongside it. You may also be interested in Kenyan worker tells her story of a flower industry devastated by COVID-19 by Anna Barker In words that will resonate with people all around the world, ‘Since the pandemic started, our life has really changed’ says Grace Otieno, a worker on a Fairtrade certified farm in the Naivasha region of Kenya. Make sure you don’t miss any news and follow us on. In the same year, Kenya was among the fastest-growing flower bouquet exporter since 2010. But the industry — essential to the country's economy — is heavily polluting. As people everywhere cancel events and big cut-flower orders, the ripples reach into Dutch auction halls and Kenyan rose fields. Approximately 50% of exported flowers are sold through the Dutch Auctions, although direct sales are growing. for 44.6% of total supplies in 2011 (FloraHolland 2011). No 5. The Kenya Flower Council held a successful Kenya Flower Industry Sustainability Conference on June 6, 2017 at a Nairobi Hotel attracting many stakeholders local and International from flower growers, service/product providers Civil Society, Government, Development … In this article, Tulezi reflects on the last months, the current situation and looks ahead at what is needed to make the Kenyan flower industry bloom again. All rights reserved. This article is more than 9 years old. If you are thinking about adding cut flowers to your inventory, you are not alone. According to Horticultural Crop Directorate (HCD) in 2015, the floriculture industry earned Kenya Shillings 62.9 billion. These cover around 30,500 people – about 30% of all flower workers in the country. Kenya is one of the major exporters of cut flowers across the world. You can change your Cookie Settings at any time but parts of our site will not function correctly without them. An error occurred while sending your request. 206 0 obj <>stream Kenya is among the top producers of flowers in the world exporting to over 60 destinations. The Kenya Flower Council says that an estimated 500,000 people, including more than 90,000 flower farm employees, depend on the country's floriculture industry. Flower Watch in-conjunction with Crop nutrition and Real IPM held a floricultural stakeholders meeting recently at The Pot Hotel in Naivasha. these Flower Industry reports, published by private editors. Should the KFC fail to adapt to current challenges, abundant Valentine’s Day bouquets may become a thing of the past. The country’s horticulture industry -- its third-largest foreign exchange earner, garnering around $1.15 billion annually -- is suffering from lockdowns caused by the coronavirus in its main markets in Europe. endstream endobj startxref Public sector coordination Inconsistent taxes and levies VAT refund issue Fiscal incentives supporting innovative entrepreneurship h�bbd```b``� �� ��D2[���Hֳ`���p���'��G������"� �OH�?���������L�?��7� ˝3 According to Kenya National Bureau of Statistics in 2014, the flower farming industry earned Kshs 54.6 billion. A 2003 Guardian investigation revealed poor workers' conditions and environmental degradation. h�b```f``�d`a``5cf@ aV da�8���0(@$��;���ɨ��D;�8Òb&Lx�p80r4�:18Hf�Jp��X���A���������� Flowers have become an important economic sector and, along with tea, one of the country’s key exports. Kenya Floriculture Industry. With such statistics at hand, it is safe to say that Kenya is doing well in the industry. In Kenya, the majority of the floriculture products are produced to meet the needs of exports. Source: Vakblad voor de Bloemisterij, Kenya Flower Council (2011) The Kenyan flower industry has grown tremendously since the turn of the century. The Kenyan horticultural sector also ranks as the third largest foreign exchange earner after tourism and tea. Kenya Flower Industry Global Competiveness Report - November 2012 ProVerde www.proverde.nl 6 to effectively promote the Kenyan flower brand, Kenya needs one face to the world (the Kenya Horticultural Council?). The area around Kenya's Lake Naivasha is sometimes known as "the flower bed of Africa." True Price published their report where they propose a living wage payment for Kenya on top of normal negotiation. %PDF-1.5 %���� It was 10,946 tons in 1988, 86,480 tons (2006) and reached 122,825 tons in 2015. For instance, Kenya is the top supplier to the Dutch flower auction, accounting. List of flower farms in Kenya. 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